Bringing the carnival to the World Cup 2014
The 20th edition of the tournament was arguably the most successful yet for FIFA, with engaging commercial activations from the many sponsors, supporters and local affiliates all making their mark on the event. Being a set commemoration books and websites these reports show and highlight the activations as well as the event as a whole.
FIFA regularly publishes reports after each event to highlight successes, however, they wanted something very special for the World Cup 2014 Brazil. Consisting of a 60-page adaptive website and 5 books; the largest being 120 pages and hardbound, all sharing content and assets but focused on slightly different aspects of the game, but need to resemble a consistent set and needing to be published shortly after the event had finished.
The website was designed around a philosophy of content-first whereby navigation, search and other user interface elements are recessive, ensuring that the maximum impact can be delivered across all devices, with 2 break points and accordions to keep long pages to a minimum while maintaining the ‘buzz’ of the world cup across any screen size.
A recent survey conducted by FIFA to assess the success of their reports stated that the World Cup 2014 was the best report they had ever done with 96% saying they loved it.
In addition to the World Cup several other marketing highlight reports were done for other events, such as U-20 Women’s World Cup Canada 2014, Beach Soccer World Cup Tahiti 2013 and Interactive World Cup 2014 and many more, each following the same philosophy.