To promote the Rugby World Cups Sevens in San Francisco through consumer and trade activity
Working with Greene King IPA (IPA) to promote the 2018 Rugby World Cups Sevens (7s) held in San Francisco. This message is underpinned by the chance to win flights and tickets to the tournament.
The promotion is achieved via competition adverts on the IPA’s 500ml beer cans, 4 can packs, 10 can packs, 15 can packs and one pint bottle necks. With further trade activation in all Greene King owned pubs via beer mats, posters, beer pump and bunting.
Will be available in supermarkets across the UK early 2018.