Discover how FIFA's Commercial Affiliates connect with hundreds of millions of fans around the world
FIFA regularly release a review of their many games such as U-20 Women’s World Cup Canada 2014, Beach Soccer World Cup Tahiti 2013 and Interactive World Cup 2014 and many more, with the aim of showing off their success and the success of their sponsors and affiliates. These reports are editorial lead with a strong focus on the imagery.
The website was designed around a philosophy of content-first whereby navigation, search and other user interface elements are recessive, ensuring that the maximum impact can be delivered across all devices, with 2 break points and accordions to keep long pages to a minimum while maintaining the buzz of the world cup across any screen size.
The idea of the site was to surface relevant facts, pictures and teasers throughout with many featured on the home page. In the 2013 iteration of the design the facts where featured as modules, while the 2014 iteration went for a cleaner approach. The underlying design and structure changed from 2013 to 2104 based off changing needs and with the increase of the reports.