Mercedes Benz (MB) are one of the largest and most recognised car manufacturers in the world building passenger cars all the way to the Formula One and are both consumer and business facing. The ongoing challenge is focused on MB UK which has become large, cumbersome and outdated and in need of modernisation.
The solution, to design a modular based system of simple but elegant elements that can be pieced together, to allow the content to flow more naturally and to bring stronger focus of the images, in addition being fully adaptive. In order to slowly migrate the existing site to the new structure detailed analysis of current content and user journeys is required, producing site maps and wireframes of proposed structures.
In addition to the ongoing redesign; other projects have focused on interactive design such as the in-store touch screen visualiser and associated apps. Which allow customers to customise their perfect car while at a show room.