Designing the essential for the essential enablers
Essentra are a leading international supplier of specialist plastic, fibre and foam products. In 2012 they re-branded from Fitrona to Essentra to highlight their philosophy ‘that little things make the world go round’ and to integrate the many arms of their divisions.
As part of the re-brand they required a new corporate website, of which used the strong typographic focus, geometric shapes and colours form the re-brand.
Within this design a guideline was also created for the divisional companies (now branded under one roof) so that they could redesign their own sites to match while reflecting the division assets such as logos and textures in addition to supporting e-commerce abilities in the designs.