Bedlam are a brewery based in the leafy Sussex county side offering 4-5 different cask beers available in either on draft or by the bottle in and round the UK. Bedlam required a complete redesign as they had previously felt their brand, being mostly dark colours, had gone mostly unnoticed despite the company's eagerness to grow and compete with the growing ale market.
The idea was to stay away from the obvious, the chaotic, madness nature of the brands name and instead position the brand into the modern, minimal but high impact. Working in a small team we focused on the B and the hop keeping it stylish, being out strong colours to indicate the different products. Adding extra elements such as printing straight onto the bottle and die cutting the tap signs.