Partnering to run a joint OOH campaign to promote destinations in Southern California
Visit California (VCA) partnered up with Air New Zealand (ANZ) to run a joint OOH campaign to promote destinations in Southern California. These destinations have been feeling that Northern California has more media focus within the UK and they doesn't get the same exposure. VCA ran an OOH campaign partnership with ANZ to promote a number of these destinations.
In addition, Air New Zealand would like to increase the consumer awareness of their daily London to LA service. Looking to target high-value customers who are interested in excellent service and a premium quality product without necessarily being price sensitive. This campaign focused on touch points around these areas with SEO integration.