Bringing the carnival to the World Cup 2014
The 20th edition of the tournament was arguably the most successful yet for FIFA, with engaging commercial activations from the many sponsors, supporters and local affiliates all making their mark on the event. Being a set commemoration books and websites these reports show and highlight the activations as well as the event as a whole.
FIFA regularly publishes reports after each event to highlight successes, however, they wanted something very special for the World Cup 2014 Brazil. Consisting of a 60-page adaptive website and 5 books; the largest being 120 pages and hardbound, all sharing content and assets but focused on slightly different aspects of the game, but need to resemble a consistent set and needing to be published shortly after the event had finished.
The website was designed around a philosophy of content-first whereby navigation, search and other user interface elements are recessive, ensuring that the maximum impact can be delivered across all devices, with 2 break points and accordions to keep long pages to a minimum while maintaining the ‘buzz’ of the world cup across any screen size.
A recent survey conducted by FIFA to assess the success of their reports stated that the World Cup 2014 was the best report they had ever done with 96% saying they loved it.
In addition to the World Cup several other marketing highlight reports were done for other events, such as U-20 Women’s World Cup Canada 2014, Beach Soccer World Cup Tahiti 2013 and Interactive World Cup 2014 and many more, each following the same philosophy.
To promote the Rugby World Cups Sevens in San Francisco through consumer and trade activity
Working with Greene King IPA (IPA) to promote the 2018 Rugby World Cups Sevens (7s) held in San Francisco. This message is underpinned by the chance to win flights and tickets to the tournament.
The promotion is achieved via competition adverts on the IPA’s 500ml beer cans, 4 can packs, 10 can packs, 15 can packs and one pint bottle necks. With further trade activation in all Greene King owned pubs via beer mats, posters, beer pump and bunting.
Will be available in supermarkets across the UK early 2018.
Highlighting the preformance of 2014 and celebrating 150 years of HEINEKEN
HEINEKEN wanted a colourful report in order to engage with stakeholders wherever they are. Drawing from data on sustainability, sales, markets and trends, we created a set of striking infographics focusing on HEINEKEN’s operations and key brands in order to add life to interesting facts and figures. These graphics where then fed across all platforms, from the AR to the website and on their social media streams.
The report was designed to be interactive in addition to being printed. The infographics where also adapted to accommodate on the HEINEKEN website.
Promoting the 2021 World Championships in Athletics in Oregon
Oregon has planned OOH media this summer at the same time as World Championships in Athletics (WCA) is held in London to promote the 2021 WCA which is going to be held in Oregon. The media has been planned to concentrate on activity around the Olympic Stadium during the first two weeks in August, while also targeting large footfall rail hubs that would be used en-route to the championships at the stadium in London.
Through mainly static advertising and one motion site, the adverts are to raise awareness of Oregon and the 7 wonders that make up Oregon and gain further UK travellers to the state. juxtaposing athletics games over images of some the 7 wonders.
Bringing Stocks Spirits vision into their first annual report
Stock Spirits is a Central and Eastern European branded spirits producer, with
a variety of best selling brands across Italy and Poland.
In 2012 they listed on the UK stock exchange and required their first annual report. The report was designed as template for all future reports as well as internal communications where they were previously lacking.
A catalogue of photos that focused on staff, factories and lifestyle shots was also briefed and commissioned for use in the report and on the website.
Mercedes Benz (MB) are one of the largest and most recognised car manufacturers in the world building passenger cars all the way to the Formula One and are both consumer and business facing. The ongoing challenge is focused on MB UK which has become large, cumbersome and outdated and in need of modernisation.
The solution, to design a modular based system of simple but elegant elements that can be pieced together, to allow the content to flow more naturally and to bring stronger focus of the images, in addition being fully adaptive. In order to slowly migrate the existing site to the new structure detailed analysis of current content and user journeys is required, producing site maps and wireframes of proposed structures.
In addition to the ongoing redesign; other projects have focused on interactive design such as the in-store touch screen visualiser and associated apps. Which allow customers to customise their perfect car while at a show room.
Coca Cola Hellenic Bottling Company Intranet
Coca Cola Hellenic Bottling Company; the world's largest bottlers for the products of The Coca-Cola Company, required a new detailed intranet to replace their old inadequate system while wishing to maintain the freedom of a fully built website and keeping integrated Sharepoint elements in one. The challenge was to design an elegant site for large quantities of user generated content that needed to be fully responsive for all device sizes while still integrating all the Sharepoint elements.
The outcome was a modular system that allowed for the site to grow as needed while breaking down to individual assets when the site is viewed on mobile. Content pages kept within the system with minimum clutter and integrated iframes from Sharepoint added when needed.
Reviewing the success of the Premier League
The Premier League required a small editorial review of successes and news throughout the season, showing progress and up-and- coming plans.
In addition the review also had an adaptive website, drawing on the highlights of the report while giving the report a platform to be downloaded.
Partnering to run a joint OOH campaign to promote destinations in Southern California
Visit California (VCA) partnered up with Air New Zealand (ANZ) to run a joint OOH campaign to promote destinations in Southern California. These destinations have been feeling that Northern California has more media focus within the UK and they doesn't get the same exposure. VCA ran an OOH campaign partnership with ANZ to promote a number of these destinations.
In addition, Air New Zealand would like to increase the consumer awareness of their daily London to LA service. Looking to target high-value customers who are interested in excellent service and a premium quality product without necessarily being price sensitive. This campaign focused on touch points around these areas with SEO integration.
The chemical company
BASF is the largest chemical producer in the world based in Germany. Being in charge of BASF's brand identity and collateral they required many things to be created, such as brochures, magazines and icons.
The largest being the reporting set, AR and Factbook with additions to their visual guidelines, such as adding a set of sustainability icons for use in infographics on the web and in printed material.
Discover how FIFA's Commercial Affiliates connect with hundreds of millions of fans around the world
FIFA regularly release a review of their many games such as U-20 Women’s World Cup Canada 2014, Beach Soccer World Cup Tahiti 2013 and Interactive World Cup 2014 and many more, with the aim of showing off their success and the success of their sponsors and affiliates. These reports are editorial lead with a strong focus on the imagery.
The website was designed around a philosophy of content-first whereby navigation, search and other user interface elements are recessive, ensuring that the maximum impact can be delivered across all devices, with 2 break points and accordions to keep long pages to a minimum while maintaining the buzz of the world cup across any screen size.
The idea of the site was to surface relevant facts, pictures and teasers throughout with many featured on the home page. In the 2013 iteration of the design the facts where featured as modules, while the 2014 iteration went for a cleaner approach. The underlying design and structure changed from 2013 to 2104 based off changing needs and with the increase of the reports.
smart are a young and creative company always challenging the norm with their ultra compact cars and require infographics to match. The task was to design multiple infographics to better explain the key points of what make a smart car so great, using smarts colour and playful design style.
smart also required various designs and updates to their Uk site from large scale page restructures and redesigns to entirely new microsite for new product ranges or simply finding an approved used car.
Tackling youth unemployment
Movement to Work is a voluntary collaboration of UK employers committed to tackling youth unemployment through provision of high quality vocational training.
With the large amount of unemployment among youth, WPP along with a selection of large businesses such as Tesco, M&S, BAE and HSBC sought to help young adults achieve vital skills through apprenticeships. In order to engage the audience of both youth and possible sponsors they required a visual identity and website to help spread the message.
Bedlam are a brewery based in the leafy Sussex county side offering 4-5 different cask beers available in either on draft or by the bottle in and round the UK. Bedlam required a complete redesign as they had previously felt their brand, being mostly dark colours, had gone mostly unnoticed despite the company's eagerness to grow and compete with the growing ale market.
The idea was to stay away from the obvious, the chaotic, madness nature of the brands name and instead position the brand into the modern, minimal but high impact. Working in a small team we focused on the B and the hop keeping it stylish, being out strong colours to indicate the different products. Adding extra elements such as printing straight onto the bottle and die cutting the tap signs.
Employee engagement campaign,
engaging employees from across the world
Glanbia is a global performance nutrition and ingredients group with operations in 32 countries. Recently they wished to engage with their employees who have become rather disconnected from the main company. In this process they wanted a logo, micro-site, posters and presentations designed for a tour of each operation with the new CEO.
The campaign became ‘Our Glanbia’, drawing on the strengths of each operation while keeping the language natural and easy to attach to. An image based presentation was designed to show case their story while being hosted on a micro-site come Intranet containing information from images, quizzes to Q&A and surveys.
Documenting the self-publisher and self expression
The Social Publisher is a photographic documentary of zine makers. Attempting
to understand their unique and very personal reasons for self-publishing in the digital world.
The project has had a major focus on the unique community round the publishers as it brings people together.
Produced in news print to reflect the ephemeral nature of the community, it shows interviews, photos and the zine makers publications and due to its size it allows the zines featured to be shown at 1to1 scale.
“We have entered the digital age. And the digital age has entered us. We are no longer the same people we once were. For better or for worse. We no longer think, talk, listen, see the same way. Nor do we write, photograph, or even make love in the same way.”
Develop and Expose is a personal photographic essay on how the process of the darkroom has been affected by the advent digital technology through the comparison of two companies. Hand bound and developed.
Designing the essential for the essential enablers
Essentra are a leading international supplier of specialist plastic, fibre and foam products. In 2012 they re-branded from Fitrona to Essentra to highlight their philosophy ‘that little things make the world go round’ and to integrate the many arms of their divisions.
As part of the re-brand they required a new corporate website, of which used the strong typographic focus, geometric shapes and colours form the re-brand.
Within this design a guideline was also created for the divisional companies (now branded under one roof) so that they could redesign their own sites to match while reflecting the division assets such as logos and textures in addition to supporting e-commerce abilities in the designs.
In addition I was also in charge of photographing packshots of various products Essentra produce for use in a catalogue.
ISTD Tales to Change the Word brief
The brief was to reinvent the book using the idea of how flexible and versatile magazines and e-books are using the tale The Waitress by Jack Zipes.
The idea of the book is to bring people together through discussion, like in tale. The reader will read the book, write their opinions then pass it on. Using Bookcrossing the reader is able to keep a track of their book and continue their discussions online with fellow readers.
The book is made out of newspaper for two reasons; it provides a cheaper material that will encourage the reader to deface it and more importantly to represent Marie’s (the main character’s) fragile body. The paper represent how fragile Marie is and how she carries all these discussions on her back bring people together and expense to herself, eventually disappearing without even a thank you.
This book is designed to self-destruct due to how overwhelmed it will become with discussion. Like all magazines and digital media, they have short shelf lives or no physical form so the user becomes careless over it and is less precious.